Having to sell more and maximise our margins in today’s marketplace might be tough but it’s far from impossible.
Ever so often the prospective customer gives out a clear, unequivocal “buying signal,” sometimes we see them and occasionally we don’t.
Lots of salespeople don’t know how to handle competitive selling, they don’t know how to consistently compete and win.
When’s the absolute best time for a fresh start? When is a good time to begin again, change what you’re doing, diversify?
Preparation, hardly the most inspiring thing we’re asked to do is it? However, most of us know deep down that we should prepare, we should plan, we should be doing more of the groundwork.
If they can update films, then for sure there’s no harm in updating old stories…
Personally I think that most of us have far more control over what we do or say than we neccessarily appreciate.
Most of us want a better result, unfortunately we’re not always prepared to do anything about it. For years I’ve said to people “If it works do more of it and if it doesn’t change it.”